Greener Shopping.
As part of our initial pitch for Golden Square Shopping Centre Warrington
(commonly known to its customers simply as 'GS'), we were briefed to propose a long-term campaign concept to promote the centre's green credentials and its commitment to achieving a net zero future, while also giving its retailers a 'shop window' to promote their environmentally friendly products.
Our 'GS stands for Greener Shopping' campaign is designed to work for GS on both a corporate and customer level and allows us to communicate the centre's many green initiatives in a fun, engaging way, as they work with local groups and schools to raise awareness of key issues such as recycling, reducing carbon footprints, greener travel, responsible consumption and biodiversity.
